Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Data — a word that packs a punch but can be hard to define. Often, we use the word so loosely and generically that we fail to realize what data we need to collect from our fields. For decades, the ...

Data is increasingly the differentiator between winners and also-rans in business. Today, information can be captured from many different sources, and technology to extract insights is becoming ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...