Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...
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The Lego Group on Jan. 7 recreated an iconic moment from “Star Wars,” transforming Sphere in Las Vegas into the Death Star and letting fans relive the film’s climax via an interactive experience. The ...
In a first for the Sphere in Las Vegas, the venue's outer shell (it's called the Exosphere) will debut an interactive game Thursday, in a partnership with Lego and Disney's Lucasfilm. The Sphere ...