More and more customers are shifting to ad plans to save money — exactly as streaming services want. When major streaming services began launching ad-supported plans a few years ago, they made the ...

(Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

I'll be upfront here -- sites like Pocket-lint depend on ad revenue, so if you want technology news to continue, it's important that you allow ads on the sites that you enjoy. But I also acknowledge ...

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

The Amazon and Walmart logos are seen on in this illustration photo in Warsaw, Poland on 17 August, 2023. A study by the IHL apparel group forecasts a USD 9.2 trillion economic impact on retailers ...

Meta's AI-driven growth boosts ad efficiency and user engagement. Analyst forecasts 19% Q4 revenue growth, with AI investments increasing. Get more market-moving news first with AI-powered analysis ...

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? If there were any sizzle about Tripadvisor in recent years, it came from its ...

Through Opti Digital Demand Hub, Flightradar24 introduced a new bidding layer, operating at the impression level based on ...