Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

Agentic AI is the hottest AI topic because it takes AI assistance as we know it a step further, actually carrying out tasks for users. Adobe has millions of users who rely on its applications and ...

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

Adobe launches 10 new CX and marketing agents at Summit 2025 One of them will optimize your website for you completely ...

Adobe on Tuesday unveiled several new tools for its suite of apps at the Adobe Max conference, including new AI capabilities that should improve the workflow of creators, whether it's images, video, ...

Adobe Inc. is getting into the agentic artificial intelligence game with the general availability of its first family of AI agents, which promise to transform how enterprises create and optimize ...

Cars floating in the sky. Upside-down skyscrapers that remind you of Christopher Nolan's "Inception." Confused protagonists standing on the ledge, running in the woods, driving an off-road bike, or ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Shantanu Narayen, chair and chief executive officer at Adobe ...

SAN JOSE, Calif.—Adobe today unveiled AI-enhanced masking features for Premiere, new typography, materials and 3D features for After Effects that expand motion design and visual storytelling, and ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

While AI and Firefly might be the biggest news at Adobe MAX this year, video editors are also getting some notable new features and updates to Premiere. With the release of Premiere for iPhone earlier ...