Expect a streaming giant to look a little different this year.

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Now here we are today, and ads on ChatGPT are weeks away. While I can’t say I’m surprised, I’m pleased to see how much thought they’ve put into the rollout. This isn’t some haphazard test.

The AI industry is now taking a page from the social media playbook.

Sam Altman once called ads in AI "uniquely unsettling." Now OpenAI is testing them as it hemorrhages cash and loses market ...

Amazon released its study Monday, with it finding 74 percent of 300 participating marketing directors from small and medium-size businesses said they’re already using AI tools in advertising, or are ...

OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people familiar with the matter.

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as "human-made." Subscribe to our newsletter for the latest ...

OpenAI has crossed the advertising rubicon. The company announced Friday it will begin testing ads for logged-in adult users ...

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of AI; and ...