Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

What action would you like your visitor to take once they get to your website – make a purchase, Signup for your offer, view a key page, or become a lead? Are they doing it? How much can you afford to ...

Ok class, today we’re moving into graduate level conversion tracking. But we’ll start with 101. First off, the number of people using AdWords without conversion tracking just stuns me. People contact ...

Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

One of the main advantages of online advertising is the ability to track your results and measure your exact return on investment. As we've seen, with Google AdWords, you only pay when someone clicks ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...