Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform long favoured by marketers for its deep bench of SEO and analytics tools.

When you think of AI chatbots on retailer sites, you may think of the annoying pop-up that typically interrupts your shopping experience. However, people are now turning to generative AI chatbots to ...

Every year, Adobe showcases its latest offerings for professionals at Adobe Summit. Unsurprisingly, generative AI took center stage at this year's event and dominated the new product announcements. On ...

Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. For decades, Adobe has been at the heart of the creative world. From ...