Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...

One day in November, a product strategist we’ll call Michelle (not her real name), logged into her LinkedIn account and switched her gender to male. She also changed her name to Michael, she told ...

If you’ve worried that candidate-screening algorithms could be standing between you and your dream job, reading Hilke Schellmann’s The Algorithm won’t ease your mind. The investigative reporter and ...

The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm ...

The original version of this story appeared in Quanta Magazine. If you’ve been making the same commute for a long time, you’ve probably settled on what seems like the best route. But “best” is a ...

In 2023, the website then known as Twitter partially open sourced its algorithm for the first time. In those days, Tesla billionaire Elon Musk had only recently acquired the platform, and he claimed ...

Instagram is back with a new feature that will allow users to "tune" their algorithm to only display the content they prefer to see, which will be first made available to Reels. The feature is still ...

More than 800 U.S. TikTok users shared their data with The Washington Post. We used it to find out why some people become power users, spending hours per day scrolling. Each circle in the chart ...

TikTok's owner, ByteDance, is expected to sell its US business to a buyer consortium. The new owners will retrain TikTok's content-recommendation algorithm, the White House said. TikTok staffers and ...