Fordham University’s Graduate School of Business, for example, is making a Marketing Analytics class a mandatory requirement for MBA students on the marketing track. “Historically, students go into ...

This article is the third in an editorial series that will review how predictive analytics helps your organization predict with confidence what will happen next so that you can make smarter decisions ...

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many ...

Analytics only drives value when positive outcomes are generated from the data. Otherwise, why do it at all? "… if analytics does not lead to more informed decisions and more effective actions, then ...

Benjamin Wu, Benjamin Lesser, Jordan Murray and Will Chen found the Boston University Analytics Club. PHOTO COURTESY BU ANALYTICS CLUB A group of students in the Questrom School of Business is ...