App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

App store monitoring helps developers, marketers, and product teams monitor keyword positioning, evaluate the performance of a mobile app, and improve the ASO strategies with real-time data insights.

Following a study looking into the success of the App Store ecosystem in the United States, Apple has sponsored a second study that covers the global App Store in 2024. Apple's global ‌App Store‌ ...

Visiting official app stores is meant to offer consumers a guarantee that what they are buying and downloading is safe. However, it turns out that's not always the case on Google's Play Store for ...

As the App Store faces increasing regulatory pressure in Brazil, a study highlighted by Apple today shows that iOS apps generated R$63.8 million ($11.7 million) in the country last year, with most of ...

Apple today shared a new App Store study that it commissioned from economists at Analysis Group, with the report highlighting the success of third-party developers on the App Store. The study comes as ...

Google Removing Poor-Quality Android Apps From Play Store to Boost Engagement Your email has been sent Included in the purge are static apps, those with limited functionality and content, and apps ...