Apple Inc. updated the MacBook Air and MacBook Pro, the company’s two main laptop computer lines, adding faster processors and raising prices as it copes with an industrywide memory crunch.

Apple is slapping $100 to $400 price hikes on its latest MacBook Air and Pro models as memory costs surge industrywide. The 13-inch MacBook Air now starts at $1,099 instead of $999, and the 15-inch model rises to $1,

Apple rolled out multiple devices this week including iPhone 17e, MacBook Neo and M5-powered Macs, expanding its lineup across segments.

Could Apple unveil new MacBooks next month? We expect to see M5 chip updates soon with a budget MacBook and OLED MacBook Pros to follow later in the year.

In addition to the low-cost MacBook, Apple unveiled the iPhone 17e, which is the entry-level iPhone in the lineup and replaces last year’s iPhone 16e. The new base model offers a few noteworthy improvements over the previous version.

The Apple Watch Series 11 arrives as Apple’s most ambitious wrist computer yet, promising deeper health tracking, better performance, and longer battery life than earlier generations. For anyone still wearing a Series 6, Series 7, or even a first ...

Apple has introduced new MacBook Air and MacBook Pro models featuring the latest M5-series chips and increased base storage, amid a challenging PC market influenced by rising memory costs. The updates signify performance enhancements and come as Apple continues to set itself apart from Intel-based competitors.