Augmented Reality is one of the technological pillars on which Industry 4.0 is based, as it allows technical information or ...

Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Broad adoption of augmented and virtual reality (AR and VR) technologies remains at an early stage, but many businesses are already seeing value in the systems they’ve rolled out: immersive training ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

In a recent webinar, web-to-print and AR technologies were broken down, with an emphasis on how they integrate into a modern print workflow.

Despite a burst of popularity during the COVID-19 pandemic, the AR/VR industry now seems adrift as companies try to decide ...