Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Aug 4 (Reuters) - A Virginia federal judge has ordered the U.S. Patent and Trademark Office to award Apple (AAPL.O), opens new tab federal trademarks covering its augmented reality ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

Data integration company Safe Software Inc. today announced two major additions to its FME Platform that are aimed at bringing easier data access and spatial intelligence to the forefront of ...

Apple filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office (USPTO) and its refusal to grant the company trademarks for its augmented reality tools. The company ...

Kuka has introduced Kuka.MixedReality, a software leveraging smartphones and augmented reality (AR) to enhance robot startup processes. Users can identify potential hazards and resolve them before ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...