The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant step in advancing innovation in the fields of augmented and virtual reality.

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Meta CTO Andrew “Boz” Bosworth, who was one of the company’s first 15 engineers, published a memo earlier this year forecasting that 2025 could be the year of greatness for Reality Labs, the company’s ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Virtual reality (VR) and augmented reality (AR) are technologies that change how we experience the world—and each other. VR uses headsets to place you inside a computer-generated environment, making ...