Add Yahoo as a preferred source to see more of our stories on Google. Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying ...

Add Yahoo as a preferred source to see more of our stories on Google. Photography by Rachel Pickus Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 ...

In our household, scratching reigns supreme. Drew is like a cat—he's always asking to be scratched. I also love a good back scratch, but after a long day of work, there's nothing better than a massage ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...