Many companies—from startups to established industry leaders—find themselves struggling against the red ocean of competition, unable to break free from the stagnation of flat growth to penetrate new ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

Today tighter profit margins, rising costs, and market share battles are hitting companies and industries across the board, from construction to hair salons, advertising to law firms, paper mills to ...

It has always been a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...