Businesses are inundated with a firehose of data from a series of customer touchpoints, from point-of-sale interactions to social media engagement to sales data and much more. A master’s degree in ...

This month, the University announced a new online master’s of science in business analytics program, which aims to prepare professionals for analyzing real-world data to inform organizational decision ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. As artificial intelligence (AI) continues to reshape the ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...