As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Koffi and Yao Assoua and their driver stood together in the back of the arrivals hall at Félix-Houphouët-Boigny International Airport. Though trying to maintain their dignity, the two brothers ...

A new study released today commissioned by WWF (World Wide Fund for Nature) to provide information on the price premium paid by palm oil growers and buyers for certified sustainable palm oil (CSPO) in ...

Almost any company can profitably market with case studies. And while case studies don’t need to adhere to any one formula, there are general guidelines you should follow. The average case study is ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

LONDON/NEW YORK, Oct 9 (Reuters) - Elon Musk's $44 billion Twitter (TWTR.N), opens new tab takeover saga comes with all the drama necessary to be immortalised in case studies for future captains of ...

In the large conference room at the Atlanta headquarters of Peachtree Markets, Margot Ellis, chair of the company’s board, felt a curious mix of anger and anxiety as she reread the formal letter she ...

Nicole Coomber has taught consulting and experiential learning courses at the University of Maryland’s Smith School of Business for years, assigning graduate students take-home case studies that mimic ...