Tal Frankfurt is the Founder and CEO of Cloud for Good, a Salesforce partner that creates transformational value with technology. No matter which CRM solution your organization implements—be it ...

There is an opinion that marketing automation software makes businesses’ communication with prospects and customers impersonal because of unified approaches and poor segmentation which leads to lower ...

It's 11 p.m. on a weeknight. You're at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Customer data is a powerful resource that can be shared across corporate departments to improve selling effectiveness and operational efficiency. With direct access to ERP data, customer satisfaction ...

Change is never easy, even when we know it’s necessary to improving our situation or our business. While the familiar is comfortable, sticking with the way we’ve always done things is often the ...