Pyramid Analytics is a finalist in the Emerging Vendor of the Year category of the CRN Channel Awards 2022. The channel partner programme is the backbone of Pyramid’s UK operations, accounting for a ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

LONDON--(BUSINESS WIRE)--Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, and Amplifi, a specialist consultancy providing Advisory, Delivery and Support services for ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

The financing news comes as the “decision intelligence” platform company looks to grow sales – and boost its visibility in the business analytics industry – through an extended go-to-market alliance ...

As part of its effort to extend sales of its Postgres data platform beyond its transaction processing roots, EDB is offering solution providers, systems integrators, ISVs and other partners more ...

Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users of inriver’s product information management (PIM) solution to ...

At Capital One, there’s no shortage of customer data to mine for marketing insights. The challenges this wealth of data come into particular focus when cross channel data are analyzed. I recently ...

Adobe recently announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types—now including the metaverse and streaming media.