When food cravings strike at inopportune moments, Cheez-It wants people to embrace the chaos. The snack brand's new campaign, "Cravings Can Happen Anywhere," leans into absurd humor to highlight how ...

Kellanova is taking its “Want it. Need it. Cheez-It.” campaign into decidedly spicier territory, with new spots dramatizing how powerless some people feel in the face of longing for their favorite ...

The holiday season always brings an endless parade of quirky treats and kits, and this year, one snack is standing out for its sheer audacity. Social media is buzzing, people are tagging friends and ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap CHICAGO, Oct ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...