To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real. Then, a few weeks later, Stripe notifications slow down. A customer cancels.

You feel it in your stomach before you see it in the dashboard. MRR is flat, signups look decent, but something isn’t moving the way it should. Then it hits you: customers are slipping out the back ...