The Hum by Colgate has an excellent smart app that guides your brushing. Unlike many other electric toothbrushes, the Hum vibrates rather than rotates, providing a different, more gentle experience.

Colgate-Palmolive and Omron Healthcare, a provider of medical home healthcare and wellness products, have signed an agreement to market and develop oral care products, including electric toothbrushes.

A redesigned brush head on the Oral-B iO is just one of its improvements. Photo: Proctor & Gamble It’s easy to mock smart toothbrushes, but most people don’t have very good dental hygiene. High-tech ...

In Colgate-Palmolive Company v OHIM, the General Court has held that there was a likelihood of confusion between Colgate-Palmolive’s mark 360° SONIC ENERGY and the earlier international mark SONIC ...