You might say it’s just a pigment of your imagination ...

The color purple is, in a way, invented by our brains. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The world is awash with the color purple — ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? The human eye does not actually see purple, as purple is not a color on the visual ...