The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Creating experiences that meet customers' cognitive and emotional needs can inspire a sense of belonging and understanding and strengthen brand connection. A 2015 Harvard Business Review report showed ...

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Donna Hoffman of the GW ...

TechTarget defines a digital twin as "a virtual representation of a real-world entity or process" that "functions as a proxy for the current state of the thing it represents ... in the early stages of ...

I recently gave a keynote address at Cornell University about how to better ensure the success of the decisions we make. I began by polling the audience of about 2,000 people to gauge whether they ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...