To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Marketers are always searching for the perfect strategy to ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...

If you’re running an osteopathy clinic and struggling to fill your appointment book, you’re not alone. The challenge isn’t your clinical skills – it’s getting enough people to know about them in an ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...

YouTube is implementing new safeguards that could help prevent the platform from sending teen users down potentially harmful content rabbit holes. The platform plans to limit repeated content ...

Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has ...

The npj Series publishes a range of content types. We do not impose strict limits on word count or page numbers as the journals are online only and fully Open Access. However, we strongly recommend ...