Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care.

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...

On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released. Google Ads ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a person, it ...