Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In an industry already rife with buzzwords, there's a relatively new one making the rounds among bankers and card issuers: journey analytics. Coined in 2015 by Forrester analysts, it refers to mapping ...

Customer's expectations are the guard rails that guide how their relationships progress with any business. The pandemic has made the predictable unpredictable, erasing marketing personas of the past ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

DUBLIN--(BUSINESS WIRE)--The "Global Customer Analytics Market Analysis 2020" report has been added to ResearchAndMarkets.com's offering. The Global Customer Analytics market is expected to reach ...