Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it. You have undoubtedly heard about the important role a customer ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...