LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest success story on customer segmentation analysis.

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Ransomware attacks against financial institutions continue to grow in speed and sophistication, often spreading laterally across networks before security teams can ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...