Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Customer service can make or break a brand. When it comes to ...

Ultimately, every business succeeds or fails, according to how well it meets the needs of current and potential customers. Meeting customer needs has many aspects, such as developing an attractive ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...