In the digital era, heightened by AI's influence, I would argue that the lack of a usage-based pricing model hinders businesses. Usage-based pricing—where customers are only charged when they use a ...

In today’s fast-paced marketplace — where trends and technologies constantly evolve — one principle remains steadfast: customer satisfaction is the key to long-term success. A customer-centric ...

In my last article, I discussed why a dedicated Customer Success (CS) department is essential for B2B service organizations, especially those in technology and SaaS. We covered the strategic role of ...

The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...