B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

Oracle Health Sciences unveiled its cloud-based Data Management Workbench for pharmaceutical companies and research organizations on March 22. The data management service automates data flow and data ...

Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers. Google launched a new tool to simplify first-party data management. The tool is called Google Ads ...

More than 400 million terabytes of digital data are generated every day, including data created, captured, copied and consumed worldwide. By 2028 the total amount of global digital data is forecast to ...

Data underpins business success. As a result, more organizations are making substantial investments in data management strategies. A survey by HFS Research and Syniti found that 65% of respondents had ...

Traditionally, organizations have interacted with their data warehouses using direct database connections. Although this approach has been the norm for years, it can negatively impact efficiency and ...

In the early 2000s, Paul Harris, a research informatics faculty member and bioengineer at Vanderbilt University Medical Center, noticed a pressing problem. While working with research teams, he found ...

For users who are just getting started with SAS solutions, it can be overwhelming to learn how to take the data you have collected and turn it into something readable and useful. Fortunately, SAS Data ...

Pure Storage’s recent launch of its Enterprise Data Cloud reignited debate around storage and data management. Pure claims its EDC addresses the management of growing volumes of data in a complex ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Data governance defines the policies data management acts on. Learn more about data governance and data management and how they work together to develop business insights. Image: Gorodenkoff/Adobe ...