The Business & Financial Times on MSN
Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics.By the time ...
Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results