A California man sued Pinterest Inc. for allegedly tracking his internet activity across dozens of websites without consent and using the data to target him with advertising.

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys. Driving the ...