First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.
Many cybersecurity leaders kick off each new year with predictions for the year to come. You may have seen a deluge of them over the last month or so: "Cyberattacks will continue to be a problem." ...
They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...