The NewFront presentations, which started April 27 and continued through Thursday, showcased the convergence between digital video and linear TV. As the latter embraces targeting, digital video chases ...

Company to demo automated digital linear channel creation and playout solution — alongside panels with DAZN and IMAX LTN (stand #5.A76), the industry leader in transformative media technology and ...

In a bit of digital man bites digital dog story, it turns out that in the all-digital connected TV world, “digital linear” is proving alluring to plenty of TV consumers, providing an experience of ...

For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...

Viamedia’s cloud-based television advertising platform, QTT, has launched a marketplace to enable automated activation of data-driven linear video advertising inventory, without changing existing ...

In the dynamic media landscape, strategic models around profit optimization, audience engagement, and long-term business sustainability are both paramount to success and under construction. As content ...

Ahead of the festive season, connected TV (CTV) looks set to become a major disruptor with advertisers making big bets on the medium, shifting budgets away from linear TV. Industry experts reckon that ...