How do you maximize the impact of your mail piece? Are you aware of the new emerging trends in shape cut envelopes the USPS is currently testing? How does it all fit together to create revenue?

Direct mail is making something of a comeback of late, as savvy brands realize that the lack of competition in the mailbox presents a great opportunity for marketers who get it right. Consider these ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

Over the last 27 years that I have been working with direct mail marketing, there have been drastic changes. There are so many things we no longer do because they just don’t work. Then there are all ...

Are you ready to think outside of the box and come up with some new fun direct mail folds? There are a lot of different things you can do with direct mail to make it different, but one of the least ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...