(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display ads are shown. So a person could be scrolling ...

The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media ...