Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

With an average open email rate of 18.0% in 2020, it’s not like marketing teams are crushing this email thing. Wait, isn't 18% pretty good? We get that standards are low here, for sure. Bottom-line?

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

ATLANTA--(BUSINESS WIRE)--Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, announced the release of over 150 new and updated features to its platform to ...

SAN FRANCISCO--(BUSINESS WIRE)--Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and ...

SAN FRANCISCO, Oct. 29, 2019 /PRNewswire/ -- SparkPost, the world's largest email sending platform, today announced the intent to acquire eDataSouce, the leading provider of email deliverability ...

Litmus, an email marketing provider, today launched Apple Audience Report in its Email Analytics feature. This analytics report allows marketers to garner a baseline of Apple Mail usage among email ...

LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. LinkedIn now offers email analytics ...

In today's fast-paced world, email continues to be a primary means of communication for businesses and professionals. With the sheer volume of emails being sent and received daily, it's essential to ...