Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...

“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true. Our work lives are filled with ways to do sales and ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.