Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing feels easier, but that can be a trap: Email marketing is far more accessible than it was even two years ago. That’s a good thing, but it’s also why many businesses have picked up ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. You might dread the onslaught of emails that await you in the new year. Rather ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...

Nonprofit organizations today have numerous ways to connect with internal and external stakeholders. While digital marketing campaigns involving social media platforms and text messaging have become ...

New course equips marketers with essential deliverability knowledge to protect sender reputation and improve inbox ...