Explore how aggregate demand and GDP connect and differ, using insights from Keynesian economics to understand macroeconomic ...

It's tough enough for a small business to survive in a down economy, to say nothing of achieving hoped-for growth by opening additional locations, expanding a product line or targeting new markets.

Derived demand refers to how changing customer preferences or a changing economy affects business-to-business markets. In fact, whether you own a manufacturing company or small-business retail store, ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Aggregate demand is the total demand for all ...