Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse ...

Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single AdWords keyword? Now you can. See best practices and how to enable PMM in your accounts. The best approach would be to ...

In the first article of this two-part series, we covered some important recent changes to Google's search algorithms. The goal of this second article is to give digital marketers an idea of how the ...

How much are Wordsworth's words worth? Google AdWords can give you an exact figure. "Wandered" is worth nothing. "Lonely" is 92p. "Cloud" is £2.14. Pip Thornton, a PhD candidate in geopolitics and ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: This is ...