Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Define who qualifies as a patient advocate. Differentiate between engagement and other forms of patient involvement. Discuss the benefits and challenges of partnering with and engaging patients.

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

In the field of social science, particularly within psychology and counseling, several critical issues have emerged that undermine the scientific rigor of research and practice. One of the most ...