A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Caroline Banton has 6+ years of experience as a freelance writer of business and finance articles. She also writes biographies for Story Terrace. Robert Kelly is managing director of XTS Energy LLC, ...

Daniel Vaca (William & Mary '02) gave a lecture Thursday, October 27, on the ways in which capitalism and religion intertwine and have intertwined in America, particularly regarding the rise of ...