Pet supplies is big business. In 2019, Americans spent $95.7 billion on our pets. With companies vying for pet parent dollars, it can seem like there is a product for everything. While many of these ...

If you consult Merriam-Webster, the word “aversive” means “tending to avoid or causing avoidance of a noxious or punishing stimulus.” Does that sound like a training method you’d want to use on your ...

In both business and music, the power of recognition is undeniable. Success hinges not just on raw talent but on the environment in which that talent is nurtured. Positive reinforcement — a strategy ...

Reinforcement is defined as “the action of strengthening or encouraging something.” Many people think reinforcement means providing rewards, especially for good behavior. While this is true, ...

I recently saw some interesting posts on social media. I am apparently now starting articles like grandma starts phone conversations that rapidly turn problematic. But this is cool, I promise. Amazing ...

Contingent: depending on something else that might or might not happen; likely, but not certain to happen (e.g., plans to go to the beach are contingent on the weather) (From Merriam-Webster) Positive ...

Positive reinforcement is a technique we intuitively make use of on daily basis. We usually don’t give it much thought, nor label it as a behavioral strategy. Encouragement from our loved ones (and ...