4 Ps of Marketing: What They Are and How to Use Them Successfully

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.
Digital Journal

Choosing the right promotional product for your target audience

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...
The Conversation

Promotional techniques on junk food packaging are a problem for children’s health – Australia could do better

Gary Sacks receives funding from the National Health and Medical Research Council (NHMRC), Australian Research Council (ARC), and the National Heart Foundation of Australia. Alexandra Jones receives ...
Reuters

Drug and Medical Device Promotion

Liabilities for promotional activities arise both before and after product marketing Pre-market promotional statements can be used as evidence of the sponsor’s intent Promotional activities should be ...