Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

The goal of descriptive research is to understand a specific set of variables in a group of individuals, but stops short of understanding the relationship between the variables, what caused them or ...

Descriptive statistics are the cornerstone of data analysis. This method provides the researcher with the tools necessary to understand the statistics on hand. It offers insight into the ...

Did you know that part of the solution for access to clean water and to promote the energy transition is right under your feet? The subsurface is a fantastic resource to store and extract freshwater, ...

Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021.