4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people without a mask — but it never reflected in his own actions. He judged ...

I’ve been academically intrigued in recent months to see so many political references to “cognitive dissonance.” As a social psychologist who has taught and conducted dissonance research for over 20 ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

EVERY one who cares for art, who likes to read discussions of art, must often have felt how fascinating, and yet how generally misleading, are the analogies which writers love to make between art and ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...